With the ever increasing demands being placed on direct marketing professionals, such as tighter deadlines, increasing postage and higher printing costs, accurately eliminating duplicate records from your database and mailings is crucial to your bottom line.

Anchor Software’s MaxDup+^TM is a powerful and flexible merge/purge system that handles multiple record types, capturing even the most complicated matches in the default one-pass method or in multiple passes of your file(s). This incredible flexibility allows you to easily eliminate duplicates in your mailings, consolidate important customer data and improve your overall marketing performance.

Using this all-in-one system, MaxDup+ will identify duplicate records at an individual, household or company level based upon your specific criteria and can consolidate data from multiple records into a single survivor record.

Less experienced users new to Merge/Purge systems can now get quality results while the more experienced can fine tune the duplicate strategies for more control of their jobs. Whether your data is simple or complex, a Merge/Purge application is only as effective as its matching logic. MaxDup+ has powerful matching logic that will identify duplicates on consumer and/or business records using matching criteria you select from an easy-to-use menu of options.

Go beyond simple name and address comparison, and incorporate additional data that may aid in determining matches across several different files. Any data on your file, such as Social Security Number, gender or telephone number, may be included in the duplicate identification process.

EXTENDED SEARCH FEATURE
MaxDup+ uses the “Image Crusher” to identify records by Social Security Nunmber, telephone number, or gender.

EASY-TO-USE WIZARD
MaxDup+ allows the user to customize the identification process with complete flexibility in data selection with a Wizard- style Graphical User Interface.

MULTI-PASS CAPABILITIES
MaxDup+ refines the matching criteria and applies additional rules to the initial pass for maximum results in the duplicate identification process.

DUAL SEARCH TECHNOLOGY
MaxDup+ can identify both consumer and business records in the same pass of a file.

EXTENSIVE REPORTING
MaxDup+ provides detailed, easy to read reports, including an inter-list-duplicate matrix, for optimizing the way lists are processed.

ROLL UP FUNCTIONALITY
MaxDup+ uses “Roll up” capability that permits data from duplicate records to be carried on to surviving records.

TWEAKING FOR MATCH CRITERIA
MaxDup+ ”Tweaker” can be set to Tight or Loose to adjust the number of duplicates you get.