Address Quality

Customer addresses are a decisive link for all company relationship structures. They serve as a central instrument of consolidation, enhancement, qualification, and exchange of company-relevant and marketing-relevant information and data. The quality of that address data is the key to customer relationships, and, thus, is an absolute prerequisite for strengthened competitiveness, highest cost efficiency, and maximized ROI on all utilized systems and applications.


Address Quality - U.S.


MaxCASS is the industry leading CASS Certified solution for address correction and standardization. It includes all required United States Postal Service (USPS) CASS functionality: DPV, LACSLink and SuiteLink, as well as NCOALink, ANKLink, DSF2, and RDI options. MaxCASS’ Megacoder option combines the power of two CASS Certified address-matching engines to increase matching results. Using MaxCASS in batch or real-time applications help organizations maintain the most complete, correct and current addresses possible.

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MaxMover is a USPS NCOALink certified software interface that corrects mailing lists with regularly updated change-of-address information supplied by the USPS. It is fully compliant with all USPS regulations and it permits organizations to update their mailing lists and databases in the most efficient way possible.

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AddressVerifier instantly verifies or corrects individual addresses in real time using the USPS ZIP+4 database. This callable Application Programming Interface (API) easily integrates into most data entry or web applications that run on virtually any hardware platform.

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Address Quality - International


The DQ Batch Suite integrates important and typical function sequences for data cleansing into a batch process. Customer data-related function blocks such as address conversion, postal validation, and GeoCoding are available as expert systems in 240+ country-specific program versions. The system supports the interactive definition of cleansing processes and the configuration of individual processing steps via a Graphical User Interface (GUI). Defined process flows can be started and monitored via the GUI. The DQ Batch Suite is the hub of all cleansing projects as a software-supported assistant for the definition and control of batch processes. All process definitions as well as the status of the running processes can be directly controlled via the GUI.

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Validates postal addresses using various error-tolerant algorithms and extensive reference tables to ensure that  those records with valid postal codes, street names and house numbers are used. Address validation is available for more than 240 countries worldwide.

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Related Products



MaxDup provides unparalleled duplicate elimination accuracy by using revolutionary pattern recognition techniques. MaxDup identifies duplicate records at an individual, household, or company level based upon specific criteria, and it consolidates data from multiple records into a single survivor record.

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This proprietary Anchor Software solution uses an extensive database of names and addresses to correct the addresses that cannot be standardized using MaxCASS and/or MegaCoder. Using unique matching techniques and programming logic, records that have not been CASS certified (including not being confirmed with DPV) can be passed against the AEP database; then, information that may be available (i.e. first name, last name, middle name, primary address, secondary address, etc) is used to correct the addresses.

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Anchor Software offers Rooftop and Centroid GeoCoding for highly accurate latitude and longitude (lat/long) coordinates. GeoCoding enables businesses to assign lat/long coordinates to customer addresses, allowing organizations to understand their customers better, based on location. Lat/long coordinates also allow customer and constituent information to be visualized on a digital map. Businesses can use this information to direct customers to the nearest service point, enhance routing and delivery, and plan site location.

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  •   Product Benefits

Data Quality

Consumer and/or Business Merge/Purges in a single pass
Deceased / Prison Suppression
240+ International Databases
Data Enhancement Capabilities