Anchor Software’s MaxDup is a powerful and
flexible merge/purge system that handles multiple record types, capturing even the
most complicated matches in the default one-pass method or in multiple passes of
your file(s). This incredible flexibility allows you to easily eliminate duplicates
in your mailings, consolidate important customer data and improve your overall marketing
performance.
Using this all-in-one system, MaxDup will identify duplicate records at
an individual, household or company level based upon your specific criteria and
can consolidate data from multiple records into a single survivor record.
Less experienced users new to Merge/Purge systems can now get quality results while
the more experienced can fine tune the duplicate strategies for more control of
their jobs. Whether your data is simple or complex, a Merge/Purge application is
only as effective as its matching logic. MaxDup has powerful matching logic
that will identify duplicates on consumer and/or business records using matching
criteria you select from an easy-to-use menu of options. Go beyond simple name and
address comparison, and incorporate additional data that may aid in determining
matches across several different files. Any data on your file, such as Social Security
Number, gender or telephone number, may be included in the duplicate identification
process.