In the light of steadily increasing competition, successful customer management has become a major challenge for almost every business organization today. Multi-channel marketing and new media are changing the nature of communication with the customer as well as his expectations. As the differentiation between products continues to narrow, an improved service level will often be the only way to gain a competitive edge. To do so, customer relationship processes and business operations need to be adapted to these new requirements; the decisive issue being to communicate with the customer individually and to address him personally. Addresses become the key to this success and the determining factor for the Customer Lifetime Value.

Simple and Efficient Solution

With post, it is easy to smooth the way to the customer. post reliably checks, corrects, and updates all postal relevant address elements in a highly fault-tolerant manner. Potential difficulties such as misheard words, miss keys, reading or spelling errors are automatically corrected by the system in an interactive fashion. This module can easily be integrated into your system environment and it is available for all current platforms. Running as a background process, it is a valuable and efficient assistant, regardless of the foreground application.

For a non-recurring or initial processing of large address files in batch mode, post is also available as sequential solution.

Application Fields

post is an absolute necessity for companies with significant customer databases or frequent customer contacts, for example within call centers or proactive departments such as sales and customer care. With post, user errors can be avoided right from the point where addresses are entered. Even customer addresses entered via the Internet in e-commerce applications can be instantly checked and validated! As sequential tool, it can be used for batch data cleansing tasks and continuous address maintenance. post is particularly well-suited for preparing bulk mailings for Marketing and Advertising. Amongst other benefits, using post will enable you to avoid delayed, misdirected, returned and/or duplicated mail. This in turn will result in higher levels of reliability, a better image as well as savings in time and cost, thus setting up the foundations for a customer-oriented/personalized activities in one-on-one marketing.


Key Features

post is available for both interactive applications and sequential mass processing tasks.

post is an expert system that achieves maximal hit rates using intelligent search and analysis methods. This distinguishes post from look-up software, which works without sophisticated technology and verification mechanisms.

The software has high integration capability and ensures maximum protection of investment.

post supports all current platforms and provides a wide selection of client interfaces.

The international orientation offers a large number of country-specific expert systems, which are constantly being extended. Visit our demo site at www.uniserv.com/demo for an overview of all the currently available expert systems. In addition to this, we offer postWorld, a postal validation software which can be used internationally at a more general level. This is the ideal supplement to the country roll-out in the expert systems.

post has had its programs (with the exception of the US version) certified by the national post offices in all countries in which the postal authorities offer this.

In all country versions, the postcode, place name and street name are checked against continuously researched reference databases and corrected if necessary. Especially for Germany, there is also an exact check of the house number, which determines whether the specified house number exists in a specified street.

In principle, the software works on the basis of street directories covering entire areas – even when these directories are not provided by the relevant national post offices.

A regular table update service oriented on the most frequent delivery cycles of the relevant post references ensures the maximum knowledge base up-to-date. Prior to delivery, all addresses in the update tables are matched. Completely generated tables are delivered.

With the quality and currency of the addresses validated by post, they can serve as basis for customer specific geomarketing applications using the module GeoCoding. And with ecoSort, customers can also fully benefit from bulk mail postage reductions.


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