Customer data is one of the most valuable assets of every company. As a result, acquiring and maintaining customer data is at the forefront of successful business practices. Anchor Software uses extensive databases of names and addresses to correct addresses that do not validate through a standard CASS process, as well as remove deceased and incarcerated individuals.
Additionally, knowing who the customer is, and where they are is the first step to connecting and communicating with them. Geocoding (rooftop and centroid) enables businesses to assign latitude and longitude (lat/long) coordinates to customer addresses, allowing organizations to understand their customers better, based upon location. Businesses can use location based information and census data to direct customers to the nearest service point, enhance routing and delivery, plan site locations, and target marketing.