Customer data is an asset that is used a variety of business functions, including outbound communication, inbound identification, and business decisions. So regardless of the data collection method—data imports, web interfaces, call center interfaces, contracts administration and accounting, sales and marketing, point-of-sale—data quality is an essential part of any operation.
Enterprise data quality ensures the accuracy, completeness, consistency, and consolidation of the data across the whole organization. Whether your business collects data through custom applications or packaged enterprise software such as SAP, Siebel-Oracle, Microsoft Dynamics, and salesforce.com, Anchor produces ERP and CRM solutions designed to provide a single, 360 degree view of customers and operations.