Reverse Geocoding in
Mobile Apps and Marketing


Smartphone apps and mobile marketing are becoming the platform of choice for many companies today. As a result, knowing where your customers are becomes very important.  A crucial piece of any location strategy is reverse geocoding, or using the spatial coordinates of the mobile device to identify nearby addresses and businesses. In this white paper, we give you all the background you'll need to consider whether reverse geocoding from Anchor makes sense for your mobile marketing strategy.