Preserve postage discounts and reduce Undeliverable As Addressed (UAA) mail with AEP (Address Enhancement Processing)
Address Enhancement Processing (AEP) is a proprietary Anchor Software solution designed to help reduce Undeliverable As Addressed (UAA) mail and helps to preserve postage discounts. AEP uses an extensive database to correct and enhance the provided addresses within the address coding engine.
Using proprietary matching techniques and programming logic any address records that originally didn’t match due to an incorrect or missing element (i.e. house number, apartment number, street directional, high-rise building without secondary address or misspelled street name) are processed with a click of a button within the MaxCASS OS GUI.
The AEP database contains additional information that may be available (i.e. first name, last name, middle name, primary address, secondary address, etc.) and is used to correct the addresses. After the corrections are made, the resulting file match is processed again in the CASS engine. The user can treat this file separately or reprocess it with the original file that did CASS certify without using AEP. Using this alternative database could subsequently result in CASS certifying an additional 1% – 3% of the entire file.
Depending upon the unique attributes of each file, by using Anchor’s AEP, 1.5% - 4.0% of the entire file or up to approximately 60% of what may have been UAA mail could be eliminated. On a 1MM record file, that’s an additional 42,000 pieces that may qualify for automation postage discounts and provide a near-guarantee that they will be delivered to the correct recipient.
Large mailers have three alternatives; 1) don’t mail the non-coded records, 2) mail the non-coded records at a higher postage rate, or 3) purchase Anchor’s software or services solution as described above and only mail those that can be corrected.
Deciding not to mail the 7% of the file seems like an easy answer. The downside is the loss of business from not mailing to those potential customers.
Choosing to mail the pieces is costly. At an average “in the mail” cost of $.50 each, the cost of mailing 70,000 non-coded records of a 1MM record file is $35,000. Most of those mail pieces would not be delivered, thus contributing to the USPS UAA problem!
The advantages of MaxCASS OS and AEP seem obvious especially when you consider the additional responses and potential business that may be realized by getting as much as 4.0% more mailing pieces (in the case of the 1MM record file = 42,000 pieces) delivered properly.
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