Improve your marketing precision with highly accurate latitude and longitude coordinates.
GeoCoding at the address level enhances your client and prospect lists by improving the precision of target marketing. Target marketing can help save on postage associated with broad untargeted campaigns. Precise coordinates associated with addresses help companies plan campaigns based on distance calculations, i.e. customers located closest to a store, office, or branch. Selecting customers and prospects within a given marketing area is much more efficient and cost-effective. By targeting mailings based on location, organizations can also take advantage of Enhanced Courier Route Saturation discounts.
- Improved Response Rates and Reduced Postage
- Accurately Identify Municipalities and Boundaries
- Brand Equity
- Increased ROI
Telecommunication and utility companies need to assess additional taxes for those customers in incorporated jurisdictions. Conversely, they need to assure that they are not assessing unnecessary taxes for those customers just outside of a municipality. In these cases, address level GeoCoding is required in order to help identify the precise location of a customer. Insurance companies also need precise locations in order to identify flood zones and, potentially, other types of relevant boundaries.
Precise location-based analysis helps organizations know more about their customers, which contributes to better customer relations. The result is more long term relationships and greater brand awareness.
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