Data Quality: Mission Critical

In the May 2015 issue of Enterprise Tech Journal, Anchor Software's Anthony Aruldoss published an article on data quality in the Enterprise Tech Journal entitled Data Quality: Mission Critical, and why it's important to your business. :



Good data drives business. A simple statement, yet it’s the most important thing to remember when dealing with data collection or business intelligence.  Customer and prospect data is an asset—it’s the tool organizations use to generate business and profits. An organization can collect data through multiple channels such as data imports, data acquisitions, data entry in real-time or other means, and then employ it in multiple channels such as outbound customer or marketing communication, inbound identification and business decision making. With such a wide range of uses, the quality of this data affects operations across the whole organization. That’s why it is so important to ensure the accuracy, timeliness, completeness and consistency of the data used by an organization, while also making sure that all parties utilizing the data have a common understanding of what the data represents.